The color of the health food logo is a sky blue pattern. The State Administration for Industry and Commerce and the Ministry of Health have issued a notice stipulating that in visual advertisements such as film and television, newspapers, prints, shops, outdoor advertisements, etc., the area occupied by health food labels shall not be less than 1/36 of the total advertising area. The health food mark in newspapers and prints and advertisements shall not be less than 1 cm in diameter.
According to statistics in 1982, the average life expectancy of Japanese people is 77 years old, and that of the United States is 75 years old. The life expectancy of other developed countries has also increased to 74-79 years old. This phenomenon will inevitably lead to changes in the demographic structure, that is, the proportion of the elderly population is increasing.
In 1982, Japan’s elderly population over 65 years old accounted for 9% of Japan’s total population, and in 1985, it exceeded 10% in 1985. It is predicted that it will reach 15% in the early 21st century and 20% in 2020. The same trend is also seen in European and American countries. At the beginning of the 21st century, the elderly population is expected to account for 15% of the total population.
The consequence of the overall increase in the proportion of the elderly population is that the medical expenses are rising, and another prominent problem is the increase in the number of rich diseases. For example, in Japan, 40% of total medical expenses in Japan in 1980 were used for circulatory diseases and diabetes. The two costs amounted to 2,200 billion yen.